Are you looking to improve traffic flow to your website? Search engine optimization is the golden key to bring more eyes to your page, and we want to help you get there. Google’s search algorithms are responsible for displaying the most relevant search results at any given moment. These algorithms are based on keywords, searchContinue reading
Online Ad Pricing Models: Which is Best for Your Business?
Digital advertising has been proven to be an effective tactic to increase your business’s visibility, traffic and sales. And there are many different digital advertising pricing models to choose from. Here are 6: 1. Cost-per-click (CPC) – you pay for every click 2. Cost-per-mille (CPM) – you pay for every thousand ad impressions 3. Cost-per-mille-viewsContinue reading
What You Should Know About the Latest Design Trends for 2018
If you own a website, or even several websites, it’s a good idea you know and understand the design changes that have been happening over the last couple of years. We’re talking about how a change in technology, and change in how people use your website, are directly affecting shifts in design. Website design asContinue reading
How Much Should Your Marketing Budget Be?
Do you have a set rule for marketing budget allotment? Or do you just place funds in marketing whatever is left after all of the projected business expenses for the year have been set? USBA suggests 7% to 8% for small businesses. However, you can shoot for up to 20% if you really want toContinue reading
Are You Wasting Money? What is Your Customer Acquisition Cost?
Your Customer Acquisition Cost or CAC is the total cost spent on acquiring new customers (marketing/sales expense) divided by the number of new customers acquired during that particular period. If you invested $1000 in marketing/sales in a one month period and acquired 10 new customers as a direct result of that marketing and promotion, thenContinue reading
An SEO Audit is a Must
So, you’re excited to get your business back into the SEO arena… that’s great! However, don’t let that excitement make you miss a crucial step before launching an SEO campaign — complete an SEO Audit first. Forty-seven percent said in a survey that a full SEO audit should be conducted every six months. How oftenContinue reading
The Why and How of LinkedIn for B2B Leads
It seems that in social media lists, LinkedIn is always thrown at the end as another, lesser, option to the bigger sites. However, if you are looking to make B2B connections and grow your leads there is no more effective social media platform than LinkedIn! Unlike the other social media channels out there, LinkedIn wasContinue reading
Get more Customers with Pay-per-Click
Pay-per-click (PPC) is an internet marketing advertising model where businesses or individuals who want pay a certain amount of money every time your ad is clicked. This is a way of buying extra targeted visits for your website. The sponsored ads that typically appear on the top list of the results from a Google searchContinue reading
The Importance of Building Trust with Reputation Marketing
You might not know that there are many places out there where people can leave reviews telling their experience with your business. Some businesses choose not to get involved because it might be too much work. This can be a huge business mistake that you will want to fix right away. In a recent onlineContinue reading
Does Social Media Marketing Work?
LinkedIn has 467 million users. That’s a huge audience. Facebook has an astonishing 2 billion daily users. There are 974 million Twitter accounts. The list goes on, and the audiences continue to grow. It’s obvious that if you want to succeed you should be interested in this huge pool of potential clients. Ninety-one percent ofContinue reading
Your Business Needs SEO, Whether You Understand its Complexity or Not.
Does SEO Confuse You? You are not alone. SEO is a complex process, indeed. Google has over 200 ranking factors! Plenty of research is being conducted quarterly and yearly by different organizations to understand Google’s ranking factors. Here are some of the findings from a recent study: – Between the top 3rd and 20th positionContinue reading
5 Reasons You Need Digital Marketing
Customer behavior has changed. Now they go online to research and evaluate brands, products, and services. Your potential customers have gone digital, and so you need to. 1. Your prospective customers look online before buying! Did you know that 81% conduct online research before buying? If your products and services cannot be found online, thenContinue reading